About Us

It started with a mirror moment.

But what shocked me most? It wasn’t just the changes — it was the silence.

One morning, standing in front of the mirror, I didn’t recognize the woman staring back at me.
My hair was thinning.
My skin looked tired.
And no matter how “healthy” I was being, my body felt… different.

No one was talking about this part. The part after 50.
The part where your hormones shift, your confidence dips, and your old routines stop working.

I looked at the supplements on my shelf — generic, outdated, made for everyone and no one.
So I started digging. Researching. Asking questions no one seemed to be asking.
And I realized something simple but powerful:

Women over 50 deserve better. Smarter formulas. Real answers. And a little more truth.

That’s why I created The Fifty Lab — a line of science-backed supplements designed specifically for women like us. Women in their prime, navigating change with strength, humor, and grit.

We formulate with purpose: to support your hair, your skin, your bones, your energy — and your confidence.
We leave out the fluff. We lean into the science. And we listen to real women every step of the way.

Because this chapter isn’t the end of something.
It’s the beginning of you, fully expressed.

So welcome — to a wellness brand that finally speaks your language.
Welcome to The Fifty Lab.